Press Release:

• The Holistic Hound wins Innovation Award for an effective alternative to traditional chemical flea and tick control at the recent Pet Industry Federation Innovation Awards, 2024.
• “Don’t Bug Me” safeguards pets and the environment while effectively combating fleas and ticks.
• Owners and pets now have an alternative to potentially harmful neurotoxins and chemicals traditionally used in flea and tick treatments.

[Cranfield, UK. 6th June 2024] – The Holistic Hound, a leader in natural pet care, is thrilled to announce that they have been awarded the coveted Pet Industry Federation Innovation Award 2024 for their revolutionary new product, "Don't Bug Me." This herbal monthly spot-on alternative is designed to repel ticks and fleas in pets, offering a safe, effective, and chemical-free solution for pet owners.

Founded in 2005 by best friends Jo Arbon and Clair Kelly, The Holistic Hound is at the forefront of the natural pet care industry. Their commitment to handcrafting 100% natural, scientifically-backed herbal products that promote the well-being of pets has set them apart as innovators and leaders in the field.

"Don't Bug Me" is a testament to The Holistic Hound’s dedication to providing pet owners with safe and natural alternatives. This new product harnesses the power of herbal ingredients to effectively protect pets from ticks and fleas without the use of harmful chemicals. It is a monthly spot-on treatment that is easy to apply, ensuring that pets are protected year-round.

Traditional parasiticides have recently featured in the news as they have been found to be damaging to wildlife and our rivers. Despite an EU-wide ban on their use in farming, neurotoxins were found in 99% of water samples from 20 UK rivers. Some concerns have been raised that these toxins are originating from licenced veterinary treatments we use on our pets. This is where “Don’t Bug Me” is different. It does not contain any neurotoxic ingredients, making it safe for pets, their people, and the environment.

Furthermore, the Holistic Hound avoids single-use plastic blister packs, and in doing so supports a commitment to long term environmental sustainability.

A single bottle will typically last a 20kg dog a year, with standard monthly application, making it not only an environmentally positive choice, but financially savvy choice for pet owners too.

"We are incredibly honoured to receive the Pet Industry Federation Innovation Award 2024," said Jo Arbon, co-founder of The Holistic Hound. "This recognition is a testament to our unwavering commitment to creating natural and effective pet care solutions. 'Don't Bug Me' is a product we are immensely proud of, and we believe it will make a significant difference in the lives of pets and their owners."

Clair Kelly, co-founder of The Holistic Hound, added, "Winning this award highlights the innovation and hard work of our entire team. We are dedicated to pushing the boundaries of what is possible in natural pet care, and we will continue to strive for excellence and bring more ground-breaking products to the market."

Nigel Baker, PIF CEO said: ‘Our finalists delivered fantastic presentations over the course of yesterday and today to persuade conference attendees that their product/service was the most innovative. It was a nerve-wracking experience delivering in front of and taking questions from their fellow delegates, and they handled it with aplomb. The final outcome proved to be a close-run result in the end, but delegates clearly felt that Don’t Bug Me carried the edge over the other finalists.

The Pet Industry Federation Innovation Award is a prestigious accolade that recognises outstanding achievements and innovations in the pet care industry. The Holistic Hound’s "Don't Bug Me" stood out among numerous entries, impressing the judges with its unique formulation, efficacy, and commitment to sustainability.

For more information about The Holistic Hound and their award-winning product "Don't Bug Me," please visit www.theholistichound.com.

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About The Holistic Hound

Established in 2005, The Holistic Hound is a natural pet care company based in Co. Kerry, Ireland; dedicated to handcrafting 100% natural, herbal products that are safe, effective, and free from chemicals. Founded by Jo Arbon and Clair Kelly, the Holistic Hound aims to nurture the wellbeing of pets through innovative and high-quality products.

Images by Rowan Williams https://www.linkedin.com/in/rowanwilliams/