Know Better, Do better

Our Approach

What drives us

We are on a mission to encourage a more natural approach to everyday healthcare of your pets; enabling you to be more proactive in their overall well-being.

Discover our carefully curated range of healthcare products, crafted with the utmost dedication to providing holistic and natural care for your furry friend.

Give them the gift of vitality, longevity, and comfort with our 100% natural healthcare products, because when it comes to their well-being, nothing beats the power of 100% natural care. With the confidence that comes from knowing our products are endorsed and used by veterinary experts across Ireland and the UK.

100% Natural, Herbal Healthcare

Our commitment to purity ensures that your canine companion receives the best nature has to offer, free from synthetic additives and harmful substances.

We have have been producing 100% natural, herbal healthcare support products since its inception in 2005. It is run by certified Master Herbalists with a wealth of experience in veterinary herbalism, complementary health care and behaviour.

We work closely with a number of key organisations in pet well being throughout Ireland, such as the local SPCAs, Dogs for the Disabled, the Association of Pet Dog Trainers (Ireland), and the Irish Professional Dog Groomers Association.

About Our Products

Purity of Ingredients

As a small, but perfectly formed business, we proudly source only the purest and highest-quality natural ingredients.

Commitment to Organic Excellence

Our dedication to organic practices ensures that our products meet the growing demand for natural alternatives.

Holistic Health Support

From enhancing joint mobility to promoting a shiny coat and supporting digestive health, our supplements address various aspects of pet well-being.